Updated: Jun 27, 2021
Getting into the art world is not an easy task. There are high barriers to entry and lots of risks.
Artists are faced with multiple conflicting decisions nowadays, such as whether to be represented by a gallery, sell their art themselves directly to collectors, or pursue art part-time along with another job. Unfortunately, there are no clear steps on how emerging artists can be successful in the art industry.
I have personally worked in multiple industries in the corporate world and, hands down, entering this industry has been a major learning curve for me! If you want to become a successful lawyer, a mechanical engineer, a teacher etc there is a clear path to how you get there. As a business consultant, I had my career path laid out for me - I just had to complete my undergraduate in economics, get some corporate experience in business analytics and management, get an MBA and then a managerial position in the corporate world and that was my straightforward career path to success.
As soon as I entered the world of art, my career path resembled a rollercoaster ride - I had to relearn everything I assumed I knew about how you run a business on your own, how you penetrate the marketplace, and how you brand yourself.
To be an artist today is to confront continual uncertainty and ambiguity. Aside from the economic uncertainty you face in this career path, you also struggle with finding your real purpose in the art you create. While you hone in your skills and put a lot of time in the studio that answer becomes more clear. Nevertheless, it can certainly take years to get to that level of certainty in what your personal purpose is behind what you create.
Modern society does value art — we find art in museums all over the world and there are plenty of collectors who purchase artworks daily. Yet, the everyday artist is barely reaching the top levels of success.
Throughout the last four years (as both a part-time and a full-time artist) while talking and learning from professional artists that are considerably successful and many that are still struggling with this career path, I have come to the conclusion that the number ONE reason that differentiates successful artists from the ones that remain unseen in the art world is the “buzz” they create around their names - namely how they brand and market themselves along with their art.
However, the first step to embarking this journey, as I’ve learned from personal experience and extensive research, is to build certainty in pursuing this path. This is why I created the questionnaire below, which, if you are ready to pursue a career as a creative entrepreneur, you should answer thoughtfully and with full honesty.
Are you ready to show up and be committed to this path? Then write down honest and truthful answers to the four questions below and start being committed to your artistic journey!
ARE YOU READY TO BE COMMITED TO YOUR ARTISTIC JOURNEY?
Question 1: What will people miss out on if you don’t put your art out there for them to see?
Question 2: What’s your primary weakness and how you can turn it into a strength?
Question 3: What would the ideal version of yourself look like in 5 years? (How is your art career looking like? Where do you live? How is your studio looking? What does your art look like? How are you feeling about yourself?)
Question 4: What would the ideal version of yourself look like in 10 years? (How is your art career looking like? Where do you live? How is your studio looking? What does your art look like? How are you feeling about yourself?)
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